A New Retailing Trend

                                        
In recent years we experienced a trend of new retailing combines with fast fashion. A great number of new retailing fashion brands will emerge in the future. The frequency of manufacturing and selling counterfeits distracts the attention of consumers from online to offline. Therefore, physical retail stores have been popular among consumers. 

The reason why fast fashion franchise brands can stand is due to its pursuit of low gross margin. Products at an affordable price and of high quality are attractive among consumers. 


XIMIVOGUE is a good representative of the fast fashion franchise. It advocates a lifestyle of fashion, quality and personality. It’s main consumer groups are youth aged between 15 to 35. Moreover, 800 new products are updated monthly, all at inexpensive prices and of good quality. XIMIVOGUE products are welcomed and favored among global consumers. A trend of new retailing then emerged. 

Most of the XIMIVOGUE products are priced between USD 1 and 10, accompanied by a comfortable shopping environment. Other than this, XIMIVOGUE is keenly focused on the development of consumption habits. It keeps the products updated monthly, attracts consumers with popular and fashionable ones. In this way, lots of loyal consumers can be ensured. 

A distinguished feature of this new retailing trend is taking a balanced approach to both low gross margin and great quality. XIMIVOGUE is a good example. Direct purchasing of products from factories ensures a relatively inexpensive price. Meanwhile, XIMIVOGUE selects reliable product manufacturers and make large orders to guarantee quality as well.