Benefits of Chain Operation

                                        
The reason why chain operation generates excellent economic benefits can be summarized as the application of modern industrial production techniques to the retail industry, which made the standardization, specialization and integration of business campaigns come true. 

On one hand, advanced marketing techniques are useful for stores to gain benefits from sharing technology. On the other hand, the costs and risks of investment could be shared equally thereby reduce the costs of products.


1. The development of business technology is conducive to improve store management.

Actually, there are two parts included in the chain system, headquarters and stores. The main responsibility of headquarters is to study the business techniques of the brand, such as shelf location, product display, store image design and so on, with which the guidance of stores can be done. While business technology developed by the headquarters can be applied extensively to stores so as to enhance store operation and share costs. 


1. Standardized operation makes sure service improvement & business expansion.

The development of stores, design, equipment, products, technical management, etc., are all concentrated at headquarters. 

Location selection, training courses and business service provided by the headquarters ensure the integration of products, service and store image, which satisfy consumer requirements of unified products, service and quality, with the purpose of attracting customers and expanding business.


3. The logistics center enables part of the wholesale profits transferred from society to the enterprise.
Profits in the retail sector depend on the number of product circulation parts to a large extent. In general, the fewer the circulation parts, the lower the business circulation costs, and the more sales profits obtained. Logistics centers are generally set in chain enterprises, responsible for the product distribution for stores. 

Some of these products are directly come from factories and some of which may be raw materials from suppliers needed to be processed, packed and sorted. In this way, the added value of products has been maximized thereby a number of profits successfully transferred.