Development of Fast Fashion Brands

                                        
The main elements of “Fast Fashion” include: (a) short product released time; (b) affordable price and (c) fashion trend following. Recently, the rapidly growing fashion industry characterized by “fast, strong & precise” has led to popular fashion trends globally.

The large world population has made it a historical big cake for various brands. Thus, being an early bird means a head start to capture market advantages. It is sure that complying with the trends is of great importance to providing consumers with forefront fashion products.


Since the early 2000s, brands from all over the world such as Uniqlo, MUJI, ZARA and so on had enlightened and brought a brand-new fashion trend towards consumers. Besides, such huge markets also attracted a great number of fast fashion brands from top-tier cities to second-tier cities gradually, which also further developed the local business to a large extent.
	
During the second decade of the 21st century, the tendency of fast fashion was still on the rise. Diversified brands, increasing stores, core locations as well as a tighter selection of shopping malls have been a key phenomenon in that era. Therefore, it witnessed more and more fast fashion brands entered into a new shopping mall, became business areas of the most popular local shopping malls. In addition, fast fashion brands can be also found in city landmarks and high streets at that time.


Since 2016, fast fashion brands have experienced a hard hit. To save themselves, fast fashion giants have slowed their paces of expansion, along with stores with poor performance have been closed. Under such less promising circumstances, the store-open fever for fast fashion brands has reduced, making them faced the reality from then on. 

Nevertheless, efforts and business opportunities brought by those lost fast fashion brands ensured us a lot of inexpensive products. Likewise, it is expected that those who survived and remained nowadays could create several favorable conditions in the future.