Features and Breakthroughs of New Retail

                                        
New retail VS traditional retail
 
As we all know, digital technologies connect each stage of the virtual and reality to achieve a deep combination between the two parties. 
 
Under this circumstance, the people, products and scenarios can be extended from space and time and consumers are no longer limited by the districts, time, or stores. Also, the products are not limited by types, amount of categories. 


The emergence of digital technologies enables consumers to spend more time online. Therefore, the brands and retailers are increasingly consumer-oriented and strive to meet the demands of consumers from various aspects. 
 
After collecting necessary information, evaluations and real-time interactions will be conducted to stimulate the potential consumption needs. After that, a seamless consumption experience and services will be provided to consumers. 


Breakthroughs of new retail
 
When connecting with the network, there are a lot of problems the traditional retailers may face, which is resulted from the immature combination of online and offline stores. 
 
The concept of new retail makes a great integration of online, offline and logistics. A retail mode that can satisfy the enterprises and consumers with efficiency and a comfortable shopping experience can exactly make some breakthroughs. 


1. same quality and price
 
Generally speaking, the reason why consumers tend to choose e-commerce shopping is that the prices and experience in retail stores are not so good. Therefore, a lot of people tend to try products offline then buy them online. 
 
To solve this problem, an adequate combination of price, quality as well as experience is necessary. 


2. enhance the shopping experience
 
The emergence of e-commerce platforms has set some limitations to physical consumption. Shopping needs experience in aspects of touch, feel, trial, watch and so on. However, consumers can usually view the product without touching them when shopping online. 
 
It is important to enhance the shopping experience by promotions, new design, suggestions, attentive services and so forth. 


3. multichannel development
 
For the traditional retail industry, the challenges of high costs, reduced profit margins, decentralized channels and even different consumer experiences will make the situation become difficult. A breakthrough for the new retail is to highlight the combination of online and offline channels so as to integrate more smoothly.