Focuses of Physical Retail

                                        
The fast development of the internet encourages consumers to address their shopping need online. 
 
There is no doubt that the internet has brought some changes. However, the physical stores will not be replaced due to their advantages. Here are some focuses that physical stores shall pay attention to.  


Interaction between consumers and products
 
It is certainly important to think about the brand, price and outlook of a product when go shopping. However, the actual senses strongly influence the shopping decision. It is because we interact with the products by sight, sound, touch and smell. 
 
More importantly, the shopping environment in a physical store provides an incomparable interactive experience to consumers. If a brand wants to stand out from the competitors, interactions between consumers and products are helpful in this aspect. 


The combination between products and services
 
A combination between the products and services is beneficial to a physical store. For example, imagine that how wonderful the beautiful melody meets with a rich coffee aroma is. Physical stores are necessary to create an infectious shopping environment and pay attention to the mutual support of products and services. 


Social and entertainment experience
 
Compared to other retail modes, the physical store is the only way to provide a social and entertainment experience. People are more easily to go shopping with friends offline than online. Online social platforms are difficult to provide actual senses of experience while offline ones are usually combined with catering, entertainment services and so on, which are convenient for consumers. 


Instant access to the products
 
As we all known, online shopping is featured by its high accessibility to transactions while offline one is featured by its instant access to the products. Online shopping exists uncertainty and delay when accessing products while offline shopping provides consumers with products in an instant manner.