Forecast for Retail and FMCG Industry
Local manufacturing will be a trend
It is a new era of consumerism. For the reasons of heavy tariffs and preferences of local products, manufacturers are intended to select local manufacturing to reduce the pressure from imports. It is estimated that the supply chain will be reconstructed to meet the increasing demands for sustainable products.
Internet will make revolution
The internet will be mainstream in the future. Only a few clicks by the consumers can obtain a lot of data. In this way, consumers can decide the cooperation with retailers and brands by themselves.
Effectiveness, speed & convenience will be determinants
The high demand for the selection, evaluation, purchase and payment of products makes it rely more on the effectiveness. Therefore, the combination of consumer experience and intelligent technologies will be a tendency in the coming years. The speed and convenience will be the driving power for consumption while each time-saving will create a victory.
Try before buying will be the main lifestyle
Consumers always struggle between shopping in physical stores and online. However, the increasingly powerful internet and technologies will make improvements on this. Fast fashion physical stores will attract more consumers by discounts and providing product trying service. Consumers then will back to physical stores for a better experience before doing shopping online.
It is sure that the emerging new products enable consumers to have more options. It is a brand-new opportunity for the innovations of the FMCG market. Consumers are believed to enjoy more products of high quality then.
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2020-12-03 15:12:52 +0800 CST