Global Fast Fashion Brand XIMIVOGUE

                                        
The competition in the retail market nowadays is not only that among a few brands but also that among several supply chains and the products. The success of a brand depends on a variety of factors.  


Efficient integration of the end-to-end supply chain is one of the features of XIMIVOGUE. That’s a lot to learn when talking about how to operate a store well. Aesthetics, psychology, sales, color and other factors are all dominants. For the retail chains that mainly sell the FMCGs like XIMIVOGUE, the wide range of products is the main contributor to attract consumers. 
 
Up to now, XIMIVOGUE has covered mainly 8 kinds of daily products, including digital products, toys, household items, cosmetics, bags, office series, seasonal products and fashion series. 


In an aspect of consumer experience, XIMIVOGUE stores use open shelves so that consumers are available to get the products in an easy manner. Also, it adopts standardized management and provides professional teams for each part of the store opening. 
 
The root cause for fashionable products attracting the youth female is that they are closely following the popular trend. It is of great importance for fast fashion brands to keep updating new arrivals. The quicker the update of products, the more consumers will the stores remain. 


When it comes to inventory management, XIMIVOGUE introduces an ERP system to achieve networking information. In this case, resource sharing and management can be reached easily.  
 
In addition, XIMIVOGUE owns an advanced order system for franchisees to select and order goods online, which reduced the costs in many respects. 
 
It is exactly every efficient part of XIMIVOGUE that makes it become a leading fast fashion brand in the retail industry.