Hot XIMIVOGUE Barbie Campaign Ended Successfully

                                        
This year witnesses the hot fashion trend of Barbie, which is part of the current shift towards dopamine dressing. Everywhere we look, from the Valentino runway to the red carpet, Barbie-core campaigns are creeping into the zeitgeist without any signs of slowing down. 
 
And where there is Barbie, there is pink. As a very Barbie-like color, the reason why pink is thriving now is because it has an energizing quality. It is fun, bold, and reflects a happy and upbeat mood.
 
Thanks to the highly anticipated Barbie film, there is a buzz surrounding Barbie. With the trend of the nostalgic nodding to past fashion, it is no wonder that the iconic doll and her signature pink shade have resurfaced as the style inspiration. 
 

Wonderful XIMIVOGUE Barbie campaign
 
To meet with the hot Barbie trends, XIMIVOGUE and one of its master franchisees planned a sparkling Barbie-core campaign, in order to spread the merry and bright color signs and deliver happiness and surprise to global consumers. 
 
Let’s briefly introduce this Barbie-core campaign and refresh some fun and dopamine-boosting moments with you below!
 
From July 21 to July 28, this XIMIVOGUE Barbie-core campaign was held in 5 XIMIVOGUE stores with the ‘click-and-mortar’ business model, channeling a confident attitude and exuding happiness to global consumers. It also set some amazing prizes to further infect the consumers and allow them to feel like a Barbie in a XIMIVOGUE Barbie-pink world. 
 

Realistic XIMIVOGUE “Barbie Dreamhouse“ store design
 
During this 7-day campaign, 5 XIMIVOGUE stores were well designed with popular Barbie photo spots for consumers. Full of extremes of pink, girlie femininity, and the glamour of Barbie pink, these photo spots amazingly inject Barbie’s authentic playfulness and bright, bold pink palette into consumers’ eyesight.   
 
Two winners of the Best Photogenic online and the top 3 consumers offline were selected every day during the event, rewarding a ticket to the “Barbie” film respectively. 
 
Following the bubbling-up Barbie fashion trend and glorious prizes, these realistic “Barbie dreamhouse” created by XIMIVOGUE successfully caught the eyes of the customers, inspired them to envision their own style, and salute the beauty of Barbie. 


Popular XIMIVOGUE Barbie campaign
 
Spurring on an unstoppable Barbiecore movement, Barbie pink is also a hot color trend in this season that represents progressive thoughts about prettiness and femininity.
 
Inspired by the Valentino Pink PP, XIMIVOGUE set up a brilliant area displaying its pink collection, showcasing the features of delicacy, femininity, and a certain youthfulness. 
 
The creativity and variety of XIMIVOGUE’s Pink PP collection impressed the consumers a lot. For them, the pink collection displaying area is a throwback to their childhood toys, their Barbie dolls, and their childhood dreams. 
 

Trendy XIMIVOGUE Pink PP collection
 
Finally, this Barbiecore campaign successfully ended by enhancing both the stores' and XIMIVOGUE’s awareness. During the campaign, XIMIVOGUE not only achieved its mission of delivering happiness and surprise to consumers but also let them enjoy the fun with the latest fashion and encouraged them to express themselves. 
 
Let’s expect the campaigns held by XIMIVOGUE in the near future and discover more surprises!