How Physical Stores Do Business Well

                                        
Online stores have caused a certain extent impact on physical stores. It is expected that the proportion of online shopping will still increase in the near future. Based on this, we shall do something to keep the business of physical stores.

 
Service
 
In respect of the after-sales service, online stores are more likely to change and return the goods quickly. Also, the comments from consumers are influential to the online stores. 
 
For physical stores, some salespersons may unwilling to change or return the goods, for that they may lose benefits. 
 
As to the sales service, a lot of physical stores are not so attentive, not to mention those services exceed expectations. As a matter of fact, physical stores are beneficial to access to consumers face-to-face, therefore, more considerations on service are necessary. 


Experience
 
Generally speaking, consumers are most anxious about the physical products online. In physical stores, there is no need to worry about it. Consumers are easy to touch and feel the products in such stores. 
 
Experience is value-added in this aspect. Guidance and suggestions are necessary to enhance the shopping experience. 


Interaction
 
Excellent stores will always be concerned by consumers. In many cases, shopping is not only purchasing products but a need for interaction. 
 
1. sincere smile
 
A sincere smile counts. No matter what difficulties occurred, a sincere smile is necessary to leave a great impression on consumers. 
 
2. professional advice
 
Each position needs its own expertise. Consumers are willing to get some answers when they are confused but not only hard sales or no ideas. The progress of this era requires increasing demands for the staff’s profession. 
 
As a result, professional skills such as customized products for given consumers are attentive.
 

3. appropriate sales
 
A salesperson who sells more products means he can get more bonus. Consumers prefer to buy appropriate products that meet their needs. 
 
4. customer first
 
In this respect, basic rules, processes and regulations shall be set up to take care of consumer needs. Put customers in the first place can solve problems easily.