Identification of Fast Fashion Store Area

                                        
With years of development, fast fashion stores can be found in numerous business areas and popular streets. Young consumers, as the major groups, like this kind of store in particular. 

Accordingly, fast fashion stores have been one of the most favorable investment options. As we all know, store location is a key factor that affects the development and operation of such stores. The store area, as one of the elements, shall be identified properly. 
 
The followings are some tips on this topic. 


Industry development
 
Different areas have different kinds of market environments. It is of great importance to identify the store area according to the market environment, which is crucial to the store opening and operation. 
 
An accurate understanding of the market dynamics is significant. The main market situation, development trend, as well as consumption structure, are closely relevant to the store operation. 


Store location
 
Great customer flow is a key contributor to achieve excellent sales performance. The more popular the location, the more customers it attracts. 
 
Furthermore, to meet the consumption demands, the store area shall be changed accordingly. Therefore, it is necessary for store owners to clarify the visitor flow and traffic situation so as to evaluate the product structure and amount. It is helpful to make a brief presumption of the store area. 


Competition 
 
The more of the similar stores, the more intense the competition. It is widely known that only when similar fast fashion stores are under healthy competition can they achieve long-term operation. 
 
What’s more, healthy competition means a relatively easy operation. As a result, store owners are suggested to identify the store level and area to stand out from the competitors. 


Scope of service

Targeted marketing can be achieved more easily in accordance with the scope of service. For those without much experience and capital, a store which covers 30 to 50 sqm is recommended. For standard ones, namely, stores cover 50 to 100 sqm, more services are necessary. For the large ones which cover over 100 sqm, promotions by various means are useful. 

Own factors

Different amount of seed money affects the store area as well. It is necessary for store owners to consider the store area from various aspects and based on their own economic conditions. 

It is suggested that a portion of the funds shall be held to address the uncontrollable factors and reduce investment risks.