Importance of Shopping Experience in Physical Stores

                                        

The rise of e-commerce has led to the trend of new consumption modes, such as O2O and B2C. Kind words regarding the online shops sometimes mislead the public about the physical stores. 

However, e-commerce is not the only development way for the retail industry. Shopping experience plays an important role in physical stores. It creates major changes between online and offline stores. 

The reason why the public regards offline shopping as funny and stress-reduced is that they can feel the shopping experience. 


Touch and feel the products are certain basic steps for many customers. They can get a kind of real sense from it, which can not be experienced online. At the same time, the quality of the products online varies from each other, consumers may get misled or deceived by the pretty images or refined comments. In some cases, they even receive some products that are extremely different from what they see online. 

In fact, it can be regarded as an important opportunity for the self-improvement of physical stores. Apparently, XIMIVOGUE seizes this opportunity and creates a great shopping experience for global customers. High-quality products at affordable prices combine with good services as well as shopping experience are dominants to attract customers.


Accordingly, display good-quality products, provide comfortable services can make an excellent in physical stores.   

Physical stores such as XIMIVOGUE stores which taking quality, price and experience into account must be representatives in the future. The fact that XIMIVOGUE owns more than 1600 stores in 87 countries and regions proves a lot.