Integrate Multiple Channels to Optimize Customer Service

                                        

Some studies revealed that over 50% of the sales amount of a physical store is enhanced by online promotion, including product research, advertising and social promotion. The online influence towards the offline is so obvious that seamless integration of multiple channels has been a priority. 


Smart businessmen have mastered the use of different channels to establish coherent marketing and brand information. Here are some ways to share with you. 
 
1. Record customer information
 
Being consumer-centered will never be out of style. Mark down the anniversaries, shopping preferences of the VIP customers online then send some sincere wishes that are pretty warm. Besides, it is beneficial to provide customized services and suggestions to each customer. 


2. Provide one to one service
 
With customer data and smart devices, brands are available to analyze the browsing and shopping records of customers. After that, useful suggestions and order services can be provided. New technology such as real-time data helps to provide one to one shopping experience. 
 
3. Introduce digital interaction into physical stores
 
The youth tend to select brands and make shopping decisions by social media at present. Brands are suggested to use both physical and virtual showrooms to meet the preferences and interaction methods of the youth. What follows is conducting in-store research on potential shopping opportunities. 


With the penetration of smartphones, many brands use location-based marketing methods to reach customers who participated in loyalty programs. Among the location-based marketing methods, coupons and notification push to mobile phones are the most common strategies to get closer to customers.