Physical Store Advantages to Meet Deep Demands

                                        

It is a trend for physical store owners to think of meeting deep demands for consumers, for the further development for the physical stores. 

The network society enables us to escape from physical space. It is more easier for people to access to information. However, we also loose control with on-site sense. To a certain extent, online shopping destroyed the sensory experience for consumers. What online shopping provides are the description for contents, words, numbers, images, etc., which makes difficulties for consumers to master product information. While in physical stores, consumers have real feelings towards shopping environment, products features and quality. 


The increase of income levels indicated that material needs for people have been fulfilled, while deep demands such as leisure needs are more and more important. In this case, numerous physical sites transformed their functions, they not only sell products but also provide other services. Comprehensive commercial centers are prosperous under such circumstance. We can find cinemas, restaurants and other entertaining stores in a complex, where people relieve stress and keep touch with society.  


Aesthetic value counts in this world. It breaks the boundaries between art and life. Products on the network are undoubtedly lack of aesthetic value. What consumers get are only pictures and words, they are not able to get access to the real products. A large number of physical sites focus on their aesthetic layout and design at present. On one hand, they create excellent atmospheres to stimulate consumption desire. On the other hand, consumers can achieve aesthetic value when shopping. 

Here is one more advantage for physical sites, difference. Consumers prefer to purchase in accordance with the sign values for the given products, which means some kind of social status. It is hard to represent difference online. On-site creates such difference actually. Decoration, design, layout, plan, atmosphere, etc., all set up good image even with general products. That’s how difference represents. Imagine a physical store with ideal environment, excellent brand or high consumer flow, it will be far more popular than those with similar products! Also it reflects sign values and pursuit for better life.