Physical Store with Technology Increases Sales

                                        
Retailers have spared no efforts in attracting consumers. Currently, a lot of brands are positively in developing an e-commerce to get consumers. 

It is certainly important to develop online platforms, however, physical stores with technology allow retail brands to develop further and seize greater business opportunities. 


It is widely known that online shopping has been increasingly common nowadays. It is reported that around one-third of the consumers will go shopping online at least once a week. 

Despite the fact that consumers prefer to buy books and electronic products online, they tend to purchase foods, packaged consumables, clothes as well as household items in physical stores. 


Utilize technology to enhance purchase intentions

Physical stores are still highly attractive to consumers. It is suggested that retailers shall spend more time on physical stores with the utilization of technology. 

Indoor positioning technology such as Bluetooth helps consumers to track their positions and know the information of products in time. According to some consumers, information regarding the discounts, product review and extra matters will be popular and welcomed. 

Apart from the indoor positioning technology, VR is another good choice for attracting consumers. For most of the surveys, VR experience is beneficial to stimulate consumption desire. Let’s take clothes as an example. It is said that consumers are interested in fitting trial services and virtual fashion shows. 


Speed up the online shopping delivery

To expand at a fast pace, e-commerce platforms shall take customer satisfaction into account. The delivery speed really counts. At present, it is indicated that consumers are expected to the faster speed of the delivery. It is generally considered that quick and convenient delivery, as well as product return services, are necessary. 

According to some reports, retail companies have spent nearly 30% of the money on product transportation and logistics management. 

To make product delivery faster, some e-commerce platforms have speed up their delivery and utilize technology to improve their services.