Principles of Opening Fast Fashion Department Stores

                                        

Be consumer-oriented
 
Whether the product layout, display, store design, or event planning, we all should consider from the angle of consumers. 
 
For example, it is not the products that we are interested in but that attract the consumers really count. As to the store design, a strong sense of belonging is important to keep consumers. 
 
XIMIVOGUE always follows its brand values of fashion and innovation, aims at providing global consumers with cost-effective products. With its precise positioning and innovation, it has been favored by consumers from all over the world over the past few years.  


Focus on products
 
Product is certainly the key to attracting consumers and improving the repurchase rate. At present, consumers tend to choose fashionable products that follow the latest trends. Cost performance ratio, sense of fashion as well as the appearance of the products are taking more focuses from consumers. 
 
In view of this, XIMIVOGUE covers over 6000 SKUs in 10 categories, all priced from USD 1 to 10, with about 800 new products updated per month, which is popular among consumers and meets their various needs. 


Create store profit margin
 
The aim of opening stores is to earn money, which ensures a sound development of the stores. However, not all the products are profitable. A division of different kinds of products is beneficial to the development of the stores. 


Do promotions occasionally
 
It is suggested that the promotions shall be conducted from time to time. Otherwise, consumers may get tired or only go shopping when promotions appear. Therefore, great plannings of promotions on festivals and holidays and appealing atmosphere created on normal days are attractive to consumers.