Revitalize Ways of Retailing Stores

                                        


  • Multiple forms of business

 

The early business form of retailing is mainly shopping, rarely with experiential ones. Nowadays, retailing has spared no effort in various aspects, such as introducing self-operated brands, catering and entertainment.

 

Open houses are great examples. Some shopping centers that designed only for a certain part of consumers have set up open houses including bars, canteens, galleries, bookstores and so on.

 

Apart from this, zones for children and officials are also established to increase the duration of consumers. Retailing businesses now are finding ways to remain consumers and promote them to buy things. 



  • Develop on both online and offline platforms

 

The maturing development of physical stores leads to the integration and revolution of some leading retailing brands. The primary focus of the multichannel strategy is to be consumer-oriented. Develop on both online and offline platforms can certainly provide a more attentive shopping experience.

 

What follows shall be an integration of existing resources. The core ought to be transferred from products to consumer demands. 



  • Upgrade products, services and experience

 

A combination of products is a good way to enhance sales volume and meet consumer demands. Products in different categories can be recombined and packed up together to attract more consumers.

 

Service is another key point for enhancing the repurchase rate of consumers. What’s more, an interactive network system shall be set up to collect consumer data so as to provide better products and services. 



  • Introduce pop-up shops and multi-brand stores

 

Pop-up shops and multi-brand stores can be introduced to improve consumer flow. It is estimated that there is about 10% to 15% of turnover growth generated by pop-up shops and multi-brand stores. 


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