Tips to Improve Related Purchase

                                        

Related purchase means that when a customer buys one product, he will also purchase another one related to it. For example, when one buys a notebook, he may also look for a pen.
 
A great related purchase strategy helps increase the customer unit price of each order and promotes consumption. Here are some tips on improving the related purchase. 
 
Quantity purchase of similar products
 
This is one of the most effective ways to improve the related purchase, which can be divided into the following three ways. 
 
1. Price reduction
 
Price reduction is a common way to stimulate consumption. Due to the price elasticity, consumers are more likely to purchase those products at lower prices. 


2. Bundling sales
 
In fact, this way is another kind of price reduction that can increase the sales volume of similar products or sales figures of a single product category. 
 
3. Buy & get giveaways
 
It is a similar promotion way to the bundling sales, which is commonly found in the promotion of new arrivals, or some products that sold in a relatively slower speed. 


Combine products together
 
A combination of different products is beneficial to enhance the related purchase. 
 
During the process, the combination of relevant products and irrelevant products shall be taken into consideration. A complementary and suggestive stimulation can surely drive the purchase rate. 
 
Make data analysis
 
The sales data shall not be neglected when talking about improving the related purchase. 
 
Different consumers have different preferences for products. It is necessary to adjust and display the products in accordance with their receipts and behaviors, which is good for enhancing their consumption. 


Other manners
 
1. Simple introduction
 
A simple introduction to the promotional products is easy to increase the sales volume. 
 
2. Effective suggestions
 
For new arrivals, popular and promotional products, it is effective for the store staff to raise some suggestions. In this way, an intimate atmosphere can be created.