What Is New Retail

                                        
The term “new retail” is not only an emerging thing but also a new business type over the past few years. For most people, what follows with the new retail are new manufacture, new technology, new finance and new logistics. 
 
The core of the new retail is the combination of online and offline, which uses technology to make some improvements on the traditional business elements such as consumers, products and scenes, with an aim at creating more value for consumers. 


First of all, the new retail is a kind of contextual retail. Consumers are available to get and experience the products both online and offline. It is expected that contextual shopping, entertainment trend and experience will be the mainstream of retail in the near future. 
 
Secondly, the new retail is a kind of empowered retail. For consumers, they are no longer negatively selecting a variety of products but participating in the design, customize and manufacture of them. 


In this case, consumers can both determine their exact needs and the supply of the products. While for companies, personal customize and promotions are made according to the consumer demands or data analysis to seize and determine the main consumption trends. 
 
Thirdly, the new retail is a kind of flattening retail. There are mainly two trends of it. One is to exclude more distributors and wholesalers from the market and the other one is to completely remove the traditional sales channels. 


No matter what kind of trend, it is sure that the process will be reduced to accelerate the response of manufacturers. In the meantime, the manufacturers will turn their focus point from distributors to consumers and transfer more benefits to consumers. 
 
Last but not least, the new retail is a kind of decentralized retail. Different from the centralized consumption in the era of e-commerce, the development of multichannel has made high-quality products, services and reputation become the key factors for attracting consumers and traffics.