XIMIVOGUE Brand Management

                                        
XIMIVOGUE is a fast fashion brand that focuses on Korean design, which has been well-received among global partners and consumers. 

How can it strengthen its market position and become well-known? Its management of the brand is a good example. Below you can see a list and some explanations.


Direct procurement

There are approximately 8 categories of 7000 SKU products in a XIMIVOGUE store. Most of them are directly purchased from factories, by which the price advantage can be ensured. 

Self-design

XIMIVOGUE owns a professional design team. Its products are self-designed and follow fashion trends. XIMIVOGUE has the right to set prices in this way. 


Franchise investment

XIMIVOGUE has carried out a franchise investment system by which franchisees rent and decorate the store. XIMIVOGUE provides a general sales management system, which helps to speed up the store opening. 

Inventory turnover

The inventory turnover of XIMIVOGUE products is relatively faster than that in general department stores. A mature supply system ensures the effectiveness of capital and sales. 


The brand awareness of XIMIVOGUE has been further enhanced at present. It aims at delivering happiness and surprise to global consumers. With its efforts, it is believed that XIMIVOGUE will have a bright future.