AR Supports The Retailers to Go Further

                                        
The emergence of new technology platforms means upcoming revolutions of an industry. Nowadays, consumers generally prefer convenient and affordable e-commerce platforms, which has led to the rethinking of the retail industry. 
 
As one of the emerging technical platforms, AR is expected to help retailers to go further.  


Retain more customers
 
The growth of consumption enables consumers to focus more on the experience but not only the products. For this reason, though it is more convenient for online shopping, people tend to choose physical stores instead. The interaction and shopping experience provide chances for retailers to make use of technology. 
 
A difficulty faced by retailers at present is that some products are not allowed to get a trial before checking out. While for some big electrical appliances and furniture, the sizes of available space are hard to judge and some may be returned after setting at home.  


However, AR provides a comprehensive experience to customers by on-site projection at corresponding places, which enhances the shopping experience and helps retaining more customers. 
 
Enhance customer flow
 
Under appropriate incentives, customers are expected to come out of their homes to get an interactive experience in other places. It is quite meaningful for restaurants, physical stores and other areas that rely on customer flow.  


There are plenty of manners for AR to support retailers to get more customers. For example, a combination of promotions and AR games would make the shopping more personalized and attractive. 
 
For store owners, AR also brings more profits by providing an interactive experience and comprehensive data, which is beneficial to develop brand loyalty.