Changes That FMCG Are Facing

                                        
FMCG companies are entities that provide direct services to consumers. The changes in the external environment brought by the internet shall be highlighted so as to adjust the strategy. 

At present, there are mainly three changes in the FMCG market. Let’s explain it in this article. 


Change of consumer groups

XIMIVOGUE is a popular fast fashion brand that is well-known by global consumers. One of the reasons for its success is that the major consumer groups have been changed. 

The main consumer groups have experienced great change at present. Youth has been the major force whose consumption concepts and modes are far more different from the traditional ones. Neither brands nor prices are their priority, Sometimes senses count. 

Furthermore, FMCGs such as luxury goods have experienced a time of change generated by the youth. It is exactly under this circumstance that youthful has become the mainstream for many brands’ promotion.  


Change of retail channels

Over recent years, we witnessed the slowdown of a number of offline retail stores, from department stores, shopping malls to convenience stores. 

Due to the rise of online shopping channels, some retail companies have faced a slowdown of visitor flow. The popularity of online shopping has captured more and more market shares from traditional channels. Consequently, the challenges of channel revolution are great. 


Consumption upgrades

The economic improvement has accelerated the upgrade of consumption. 

The improvement of life quality is what people always seek for. The rapid development of the economy not only speeds up the consumption levels but also generates new consumer groups. Consumers are not so sensitive to the prices currently. More advantages and selling points shall be discovered for the FMCG market.