Differences between Fast Fashion Stores and Traditional Department Stores

                                        
Under this fast-paced environment, people’s consumption habits and concepts have been changed accordingly. In pursuing a convenient and rapid lifestyle, fast fashion stores are warmly welcomed by a lot of consumers. 
 
As similar kinds of retail stores, there exist some differences between fast fashion stores and traditional department stores. 


Overall store style

The fast fashion department stores that are frequently found in our life usually bring us a sense of comfortable, fashionable and simplicity. No matter the layout, display, or design, all are warm and pleasant. 
 
In general, fast fashion stores are full of freshness, which is well designed for the youth that pays attention to the latest fashionable things. While traditional department stores are usually without featured products to attract consumers.  


Product categories

Although traditional department stores are featured by a wide range of products, most products are not in great layout nor with focus. In addition, the quality and appearance of the products are not as good as those in fast fashion stores. 
 
In fast fashion department stores, products are well displayed under great lighting and display. It is beneficial to highlight the characteristics of the products. 


Shopping experience

The increasing requirements on products have made consumers focus more and more on the shopping experience in physical stores. 
 
Traditional department stores are generally designed in a common way, which is not so appealing for the youth. However, the fashionable design, cost-effective products as well as comfortable environment in fast fashion department stores provide consumers a feel at home, which is exactly their main advantage.