Transition of Fast Fashion Brands

Author: Celia| Keywords chosen by Celia

                                        

New retail has been a trend in recent years. It also directs many fast fashion brands to update themselves during the transition. 

Develop online sales channels 

Originated from Europe in the 20th century, the distinguishing characteristics of fast fashion are fast, fashion, inexpensive price and cost-effective. 

The development of the internet and e-commerce has made some fast fashion brands fall into difficulty. The slowdown sales performance, fierce competition, close of stores and brand homogeneity have impacted fast fashion brands to a certain extent. 

To keep their advantages and positions, fast fashion brands need a transition and find responsive measures. Online sales channels shall be developed as well. 


Corresponding transition strategies

Previously, some fast fashion brands such as Zara and H&M have updated their SKU products every two weeks. For them, refer to the fashionable elements of famous brands then create their own style are common. 

At present, these fast fashion brands have opened flagship stores online, with characteristic online services.


Fast fashion combines with technology

It seems that fast fashion industry is not related to technology, but the fact is that technology is making fast fashion better. AI and big data have been widely used in the manufacture and sales of fast fashion brands. 

By collecting various data, sales performance, feedback from consumers, competitors and the latest trends can be known. Technology brings new things to the fast fashion industry.