XIMIVOGUE Views on 2022 Communication Trends

                                        

Over the past years, the whole world has faced a great challenge about the global epidemic. 
 
Under this circumstance, many industries and brands have experienced resulting changes from communication to content promotion. 
 
There is no doubt that this circumstance will bring both challenges and opportunities in this new year. All kinds of brands and industries are looking forward to the emerging demands, techniques, and markets. 
 
In view of this, PR Newswire (a leading global provider of news distribution under Cision Inc) invited a number of seasoned brands to share their experiences and views on the communication trends in the year 2022. 


PR Newswire interview with XIMIVOGUE
 
As one of the invitees, XIMIVOGUE summarized and expressed its views on communication strategies under the global epidemic in five aspects. Now let’s have a look at our thoughts on them below. 
 
1.  Trend variation in content product and channel promotion in 2021
 
In 2021, we witnessed a diversity in forms of content and channel promotion. It is apparent that the contents were more accurate and short videos were at higher costs. 
 
2.  Communication strategy adjustment in 2021
 
Under the COVID-19, XIMIVOGUE adjusted our communication strategy to the group differentiation analysis, targeted advertising, multi-platform, holistic and solid marketing. 
 
3.  Some words to predict the communication trend in 2022
 
In the year 2022, XIMIVOGUE will focus more on short videos, content, and multiple themes. 
 
4.  The most important dimension of evaluating communication influence 
 
XIMIVOGUE holds that transformation value and precise transfer are the most important dimensions of evaluating communication influence. The quantifiable goal-oriented brand communication, rapid and direct advertising on customers is quite significant. 
 
5.  Realization forms of “Earned Media” and evaluation index
 
Charged and we-media communication is regarded as the major form of “Earned Media” by XIMIVOGUE. Our evaluation index is visualization, dynamic, and multi-dimensions. 
 
In this new year, providing customized standardized marketing and building up high-valued intelligence systems are surely competitive for each brand and industry. 
 
For details, please visit: https://www.prnasia.com/blog/archives/24449